Empowering customers and the rise of user-generated personalization (Oscar Rundqvist, H&M)
Avaus Expert Talks 2023
“Empowering customers and the rise of user-generated personalization” Oscar Rundqvist, Global Digital CX Lead at H&M
In today’s fast-paced digital landscape, customer expectations for personalized experiences have never been higher. To meet these demands, businesses must prioritize user relevance, and inviting customers to take control of their own personalization has emerged as a powerful strategy. Oscar shares insights on how businesses can win customers’ attention early in the funnel and secure direct relationships with them. Drawing on his extensive experience in digital CX, product development, innovation and growth, Oscar explores the potential of user-generated personalization and how businesses can empower their customers to create truly personalized experiences.
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