One of the main strategies during this time is to COMMUNICATE and CONNECT with your patients.
Chiropractors are sending emails, doing videos, and doing Zoom calls trying to communicate with their existing clients.
But is it EFFECTIVE in creating trust and brand awareness?
Or is it having the OPPOSITE effect of overwhelm and brand distancing???
Here are the 3 BIGGEST mistakes Chiropractors are making when creating CONTENT:
Assumption
Ignorance
Commodity
... and HOW to FIX it.