St. Louis Company Pioneering New RCS Texting Format Supported By Google Could Change How We Message

Опубликовано: 05 Сентябрь 2026
на канале: Innovation in Action
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There is a new form of texting called RCS that could change the way we all use messaging. It’s backed by Google, and a St. Louis company called nativeMsg is working to pioneer its use.
Supporters of the technology say RCS, and the new, richer platform could change the way we use smartphones.

“Imagine having a phone with one app. And that one app was able to do everything you need to do,” said Michael Lamb, President and Co-Founder of St. Louis messaging firm nativeMsg.

Lamb says RCS allows the transfer of more data and the execution of more tasks, all within the realm of a single text message thread.