3 Ways to Add Negative Keywords Like a Google Ads Pro
There are 3 smart ways to use negative keywords, each for a different situation:
1️⃣ Ad Group or Campaign Level
Add them directly so you don’t enter auctions you don’t want.
2️⃣ Negative Keyword Lists
Create in Tools, Shared Library, Exclusion Lists and apply to selected campaigns.
3️⃣ Account Level
For terms you’ll never target (e.g. “free”, “cheap”), add them in Admin → Account Settings → Negative Keywords once — applies to all campaigns forever.
This stops wasted spend, cleans up targeting, and saves hours of repetitive work.
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