How to Create Dynamic Search Ads in 6 Simple Steps [+ Examples]
🔥Grab my 6-step Dynamic Search Ad checklist (set up Dynamic Search Ads fast, plus the negative dynamic ad targets I use)
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In this video, I show you how to create Dynamic Search Ads in 6 simple steps inside your Google Ads account, with a couple of practical examples.
We start by opening an ad you already like, so your ad copy stays strong even when Google helps automatically generate parts of the ad.
Then we build a dynamic ad group in the right search campaign, choose what pages to target, and lock it down with exclusions.
You’ll also see how I add negative dynamic ad targets so your dynamic search ad does not send people to blog posts, privacy pages, or other low intent URLs.
By the end, you’ll know the core dynamic search ads settings that keep your dynamic search ad campaigns clean and focused on relevant leads.
⏩ Skip to Section
00:00 Introduction: quick overview of setting up Dynamic Search Ads
00:10 Step 1: Open an existing ad you like (to reuse strong copy)
00:19 Step 2: Go to Ad groups and start creating a Dynamic Search Ad
00:49 Step 3: Set ad group type to Dynamic and continue
01:16 Step 4: Choose “All web pages” (then exclude pages later if needed)
02:01 Step 5: Copy in descriptions from your existing ad
02:22 Step 6: Add negative dynamic targets (exclude blog, privacy policy, etc)
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❓FAQs
Q1: What's a dynamic search ad in Google Ads
A dynamic search ad uses your site to automatically generate ad headlines and match a relevant search query to the best landing page.
Q2: How do dynamic search ads work
Dynamic search ads work by scanning your website content and matching it to search terms, then generating ads that point to the most relevant page.
Q3: Where should I put a dynamic search ad in my Google Ads account
I usually add a dynamic ad group inside an existing search campaign that targets multiple services, not a tightly focused single keyword setup.
Q4: Should I target all web pages or specific pages
I start with specific dynamic ad target rules where possible, because “all web pages” often pulls in low intent pages unless you tighten it fast.
Q5: What are negative dynamic ad targets
Negative dynamic ad targets block certain URLs from being used, so your dynamic search ad does not send traffic to pages like blog posts or policies.
Q6: Do I still need negative keywords with dynamic search ad campaigns
Yes, I use negative keywords to filter irrelevant search queries and keep the search term quality high.
Q7: What should I write for ad copy in a dynamic search ad
I reuse proven ad copy from a standard ad and keep the descriptions tight, because Google handles the ad headlines.
Q8: Why is my dynamic search ad targeting the wrong pages
It’s usually because the target is too broad; tightening dynamic ad targeting rules and adding negative dynamic ad targets fix most of it.
Q9: Are dynamic search ads better than responsive search ads
No, I treat them differently: responsive search ads give me control over keywords and messaging, while dynamic search ads help fill gaps and surface new queries.
Q10: What’s the quickest way to optimize a dynamic search ad
Check the search terms report, add negatives, and remove bad targets so your dynamic ad group only serves on relevant searches.
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