Your CAC May Not Be What You Think
#Shorts Calculating customer acqusition cost (CAC) is one of the most important metics for your business. Knowing how much it costs to get a new customer tells you how well your marketing is doing at converting your audience.
Howver, make sure that you factor everything it took to gain that new customer, such as marketing costs and software.
#customeracqusition #digitalmarketing #conversionoptimisation