2X Your Conversions with these 3 Easy Website Changes
🔥Want to 2X your conversions with these 3 easy website changes, starting today?
👉https://www.skool.com/theconversioncl...
If your site gets traffic but not enough people take the desired action, this video will help. I break down 3 easy changes that can lift conversion rate without a full redesign.
First, I show how too many choices on a landing page hurts conversion and makes users hesitate.
Next, we tighten up your value proposition so clarity beats cleverness, and your CTA is impossible to miss.
Finally, we fix speed issues like page load and load time, because slow sites bleed leads, sales, and trust, especially on mobile devices.
Whether you want someone to book, buy, or make a purchase, these tweaks help guide users through the funnel with better UX and user experience.
⏩ Skip to Section
00:00 Why your website feels too complicated
00:49 Change 1: Too many choices (decision fatigue, fewer conversions)
02:34 How to simplify choices (limit offers, visual hierarchy, fewer CTAs)
03:42 Use Hotjar or Microsoft Clarity to spot friction and user behaviour
04:27 Change 2: Clarity beats cleverness (5 second rule, reduce cognitive load)
06:23 How to write clearer copy (simple language, test headlines, clear value proposition)
07:42 Use the Hemingway app to simplify wording
08:04 Change 3: Faster load times (page load, trust, conversions)
09:35 How to speed up your site (compress images, faster hosting, reduce code bloat)
12:02 Recap and what to do next
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❓FAQs
Q1 What should I simplify first to increase conversion?
I simplify the headline, value proposition, and main CTA above the fold, then remove extra links that distract from the desired action.
Q2 How do I know if my landing page has too many choices?
If you have multiple CTAs fighting for attention or busy navigation, people hesitate, bounce, and your conversion rate drops.
Q3 Will removing content hurt SEO?
Not if you cut fluff and keep the content that matches search intent, supports user experience, and helps build trust with proof like a testimonial.
Q4 What does “clarity beats cleverness” mean?
I use plain words that explain the product or service fast, then match the call to action to what you actually want people to do.
Q5 Where should my CTA go?
I put one main CTA near the top, then repeat it after social proof or key benefits so users can convert when they’re ready.
Q6 How much does page load speed affect conversions?
A slow page load makes people bail, especially on mobile devices, so faster load time usually means higher conversion and better UX.
Q7 What’s the quickest conversion rate optimisation win?
I optimise the CTA button text and page layout first, because small clarity tweaks can lift conversion rate without a redesign.
Q8 How do I measure if it worked?
I check analytics for conversion rate, bounce rates, and clicks on the CTA to see if user behaviour improved.
📞 Need help getting your marketing off the ground? Book a call: https://josiahroche.co/book-meeting/
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