Brand a Business to Remember with Sheila Ellis-Glasper
Sheila Ellis-Glasper is a social media guru and marketing maven who founded SEG Media Collective. She works with small business owners by managing their social media and branding to gain followers who are ultimately converted into customers. In this conversation, Sheila breaks down branding and how it is a foundational piece of any business. When it comes to branding, you should ask yourself— How do you want people to feel about your company?
00:00 - Tiffany’s intro!
01:09 - Sheila’s intro!
02:02 - Who is Sheila and what is SEG Media Collective?
02:51 - Sheila’s background and how she founded SEG Media Collective.
05:49 - “You took your passion and turned it into your business.” - Tiffany
06:40 - What is a major challenge small business owners struggle with related to marketing?
08:05 - Solidify your offer and make sure it's what your target audience actually wants.
09:17 - “A brand is how you want people to remember you.” - Sheila
11:08 - How can you maintain your brand through holiday marketing? Avoid deep discounts!
13:17 - “You should always be looking to the future with your brand.” - Sheila
15:55 - How did COVID-19 impact SEG Media Collective?
18:31 - Sheila gives tips and advice for selecting your marketing team and marketing budget.
Connect with Sheila: www.seg.media
Email: [email protected]
Questions? Let us know in the comments below and, as always, don't forget to Like and Subscribe!
Connect with HR TailorMade: https://www.hrtailormade.com/contact
LinkedIn: / tiffany-e-slater
Instagram: / hrtailormade