Ask the Expert: Make Informed Decisions with Blended Data
Revenue teams in sales and marketing have a LOT of data points. There's click-through rates, advertising and social media data, form fills, MQL to SQL conversions, and so much more. To make things more complicated, all that data comes from tools that probably don't talk to each other very well. If you want dramatic improvements in your results, having a blended dashboard to help you make revenue decisions and optimize your results can work wonders.
Our expert this month is Craig Key, a growth-driven entrepreneur and marketing expert, who has a passion for e-commerce and data analysis. As a founder himself, and CMO of multiple successful ventures, he has held executive leadership roles at companies such as space150, Bite Squad (acquired), Waitr (now ASAP.com), and Step One Foods. Craig is skilled in leading marketing efforts and scaling businesses to achieve significant growth.
Join us to learn how to create holistic reports from your data in Google Analytics, your CRM, advertising insights and more.