Ask the Expert: Marketing Strategy - Trends, Planning & Budgeting
The BizzyWeb team discusses various aspects of marketing strategy, trends, planning, and budgeting. Michelle Hanson, Trygve and Dave discuss the importance of setting SMART goals for marketing, the buyer's journey and how to Attract, Engage and Delight customers.
Michelle covers creating buyer personas to better target marketing efforts, the significance of AI in marketing, particularly in content creation and SEO, and the importance of video marketing and strategic planning. We cover a lot of Q&A including questions about marketing budgets, testing marketing strategies, and getting started with digital marketing.