Ecommerce Face-Off: Gucci VS Louis Vuitton | Compare Checkout Experience & Abandoned Cart Emails
You'd think that the big brands like Gucci and Louis Vuitton would have PERFECT online checkout experiences... WRONG. In this video, I go through the checkout process of buying a handbag from these two luxury e-commerce stores and walk you through some things they do right and some things they totally miss out on.
If you run a DTC brand, don't miss this video - there are helpful tips for Do's and Dont's for your own online store - including abandoned cart emails.
• Luck & Co Agency: https://luckandco.agency
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Timecodes:
00:00 In this video
00:30 Online shopping experience at gucci.com
00:50 What Gucci got right
01:48 Payment plan options
02:20 No abandoned cart emails: is that for real?
02:55 Online shopping experience at louisvuitton.com
03:10 Don`t use outdated language on your website
03:45 What Louis Vuitton got right
03:57 Most FAQ at the checkout
05:16 Very few payment options
05:37 I got an abandoned cart email from Louis Vuitton
06:31 What LV could have done better in their email
07:06 The final check (spoiler: LV messed up big time)
08:01 The bottom line
08:17 My message to all the E-commerce business owners and founders
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