Black Friday Strategy 2021 → Ecommerce
Black Friday Strategy is not just about discounts, deals, and offers. BFCM Strategy (Black Friday / Cyber Monday) is about segmentation, choosing the correct approach for each customer and subscriber segment you have, and also nurturing and educating your shoppers beyond the holiday season.
In this video, I'm covering over 10 ideas for Black Friday and Cyber Monday offers, with a special accent on email marketing strategy and e-commerce examples. Let me know what you think in the comments!
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00:00 Black Friday/ Cyber Monday offers strategy
01:40 Long term vision
03:03 Segments
04:44 Offer strategies and ideas
04:55 Idea #1.Tiered discounts
05:39 Idea #2.Bundles
05:57 Idea #3.More loyalty and rewards points
06:53 Idea #4.Freebie items/ Gift with purchase
07:23 Idea #5.Donation to a charity
08:02 Idea #6.Launch a new limited-edition product
08:33 Idea #7.Gift cards
09:01 Make your sale memorable
🎬 More videos on email marketing:
• DTC Office Hours: Email & SMS | Magic Spoon, OLIPOP & Other Ecommerce Brands
• Ecommerce Email & SMS Inspiration | Magic ...
• Ecommerce Email Marketing Guide → • How to create an email marketing calendar ...
• BFCM Email Inspitation → • Black Friday Emails — How to Stand Out
☎️ Stay connected:
• Luck & Co Agency: https://luckandco.agency
• Kasey's LinkedIn: / shares
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