AIC Creator Lunch & Learn: Launchmetrics Research on TikTok’s Takeover
TikTok is considered a pathway to reaching a new generation of consumers and will likely be placed at the center of many business strategies for fashion and luxury brands. To help career creators and brand marketers stay on the pulse of content-driven commerce, Launchmetrics is sharing key insights from their latest research study for the American Influencer Council – AIC Creator Lunch and Learn Vol. IX: Making Data-Driven Decisions.
Gina Gulberti, Launchmetrics VP of Marketing, dives into their report, The Power of Creators & Content in 2021, prepared jointly with TikTok. The report highlights the most relevant content trends, top creators with the greatest Media Impact Value™, and the opinions of experts and professionals on current and future TikTok marketing strategies. Gina is joined by Milan Singh, creator economy commentator and a friend of the AIC, who shares his POV on the study as it relates to the viral videos and hashtag challenges he is seeing takeover the platform.
Download the report: https://impact.americaninfluencercoun...
SPEAKERS
Milan Singh is a California-based digital content creator and entrepreneur who loves finance. He makes entertaining and educational videos that help people learn about personal finance. He initially started posting videos about his career journey on TikTok to empower other business professionals. After his skits began to go viral, he shifted his focus to informative finance videos. After just two weeks on TikTik, Milan gained 200K followers and has been posting on the app ever since. He now has over 1.5M followers across TikTok and Instagram. His brand collaborations include partnerships with Wealthfront, Morning Brew, Digit, Yotta, Cointracker, and more. He is working on expanding his digital footprint across all social platforms, including YouTube.
TikTok: / milansinghhh
IG: / milansinghhh
Gina Gulberti is VP of Marketing at Launchmetrics, where she leads their digital marketing strategy dedicated within the Fashion, Luxury, and Cosmetic industries, present in several markets. Previously, Gina led social media and communications of Infoempleo and was also part of the marketing team at Eltenedor.es, a Tripadvisor company. In her free time, she is the co-founder of B2BMarketers.com - an online platform dedicated to Spanish B2B marketing professionals, as well as an active member of the education programs in prestige business schools such as IED, ISEM Fashion Business, and previously ESIC.
LinkedIn: / ginagulberti
Discover the AIC Creator Lunch & Learn Series:
https://www.americaninfluencercouncil...
CONNECT WITH AIC
Instagram: / americaninfluencercouncil
Twitter: / aic_tweets
LinkedIn: / aic-nyc
TikTok: / aic_creators
ABOUT THE AIC
Through mentorship, trade resources, and business development services, the American Influencer Council – AIC has shown leadership and vision in furthering the goal to support career creators at every stage of the small business cycle. As the sole 501(c)(6) not-for-profit membership trade association in the U.S., created by and for career creators, the AIC uplifts and advocates for multimedia content professionals.
Learn more: https://www.americaninfluencercouncil...