AIC Creator Lunch & Learn: The Art of Strategic Influencer Partnerships
Brand ambassadors, creator partnerships, and influencer endorsements, both paid and organic, can enhance a brand's reach, awareness, and consumer positioning in the market. When managed correctly, creator and influencer alliances can significantly increase a company’s ROI. The AIC Creator Lunch & Learn Vol. X examined strategic approaches that brands and agencies can implement when collaborating with creators in 2022.
Hear from the AIC's Summer Albarcha (Moderator), Digital Brand Architects' Christina Jones and Ariana Pappas, as well as CreatorIQ's Jason Jay Sharma.
Our key opinion leaders (KOLs) covered topics that included:
▪ Finding the Perfect Partner(s): What is your niche, and how to stand out in the market?
▪ Navigating Polarizing Relationships: Negotiating red flag contract clauses
▪ Balancing Objectives & Relevancy: When to jump on social and product trends?
▪ Define Impact: Building your business and tactics to deliver mutually beneficial business goals
▪ Content & Community: What resonates with your audience?
▪ Data & Performance: Elevating campaign performance with your brand partners
Meet our KOLs: https://www.americaninfluencercouncil...
The Creator Lunch & Learn Series is Presented by the AIC Learning & Development Committee.
Learn more: https://www.americaninfluencercouncil...
Recorded: January 18, 2022
CONNECT WITH AIC
Instagram: / americaninfluencercouncil
Twitter: / aic_tweets
LinkedIn: / aic-nyc
TikTok: / aic_creators
ABOUT THE AIC
Through mentorship, trade resources, and business development services, the American Influencer Council – AIC has shown leadership and vision in furthering the goal to support career creators at every stage of the small business cycle. As the sole 501(c)(6) not-for-profit membership trade association in the U.S., created by and for career creators, the AIC uplifts and advocates for multimedia content professionals.
Learn more: https://www.americaninfluencercouncil...