DMWF North America East 2021: Creator Content Monetization Strategies
Inking book deals. Developing merch with platforms like Spring (formally Teespring) or Society6. Creating private-label influencer collections with Amazon's 'The Drop' or Revolve's 'Alliance Apparel.' Maintaining brand relevancy across multiple social media platforms. The American Influencer Council (AIC) panelists discussed new strategies that creators can leverage to monetize their brand equity instead of relying solely on traditional sponsored content deals.
Speakers
Qianna Smith Bruneteau, Founder of the American Influencer Council
Aliza Licht, AIC Board Vice President
Erick Hercules, AIC Board Member
Lisa DiCicco Cahue, Fashion Creator
Qianna Smith Bruneteau, Aliza Licht, Erick Hercules, Lisa DiCicco Cahue
AIC is the trade association partner for the DMWF North America Digital Marketing World Forum 2021, occurring March 24 - 25, 2021.
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ABOUT THE AIC
The American Influencer Council (AIC) advocates for the digital-native small businesses driving the creator economy. Launched in 2020 on the 10th anniversary of Global Social Media Day, the AIC is the sole 501(c)(6) not-for-profit membership trade association in the U.S., created by and for career creators. The Council is dedicated to educating, inspiring, and equipping America’s current and future career creators for entrepreneurial success. Through mentorship, small business development, educational trade resources, and knowledge-sharing experiences, the AIC strives to support career creators at every stage of the small business cycle. At the 2021 Influencer Marketing Awards, the AIC won ‘Best Industry Initiative.’
Learn more: https://www.americaninfluencercouncil...