AIC Creators In Conversation with Emily Hund, Ph.D., Author of The Influencer Industry
Press play for an intimate Q&A with ‘The Influencer Industry: The Quest for Authenticity on Social Media’ author Emily Hund, Ph.D., a research affiliate at the Center on Digital Culture and Society at the University of Pennsylvania’s Annenberg School for Communication.
“Influencers’ work creates enormous value for brands and social media companies, but their growing cultural and economic importance has not necessarily changed their precarious positions as workers,” writes Emily. “They are part of a new industry of cultural workers shaping our world, as those in older cultural industries like advertising or fashion have done for generations. And like those working in other industries, influencers experience constraints that shape their work.”
In 2022, the American Influencer Council participated in some of Emily's research for her book. Advancing knowledge sharing within the creator community is core to our mission.
If you’re a career creator or brand marketer interested in understanding the evolution of influence and economies that have formed to shape what we now call the creator economy, then this book is for you. Use code HUND30 for a 30% discount via publisher Princeton University*.
https://impact.americaninfluencercoun...
*The AIC does not receive a commission on sales
CONNECT WITH EMILY
Instagram: / kikihund
Twitter: / emilyadh
Website: https://www.emilyhund.com
CONNECT WITH AIC
Instagram: / americaninfluencercouncil
Twitter: / aic_tweets
LinkedIn: / aic-nyc
TikTok: / aic_creators
ABOUT THE AIC
The American Influencer Council (AIC) advocates for social media-first small businesses driving the creator economy. Launched in 2020 on the 10th anniversary of Global Social Media Day, the AIC is the only 501(c)(6) not-for-profit membership trade association in the U.S., created by and for career creators. The Council educates, inspires, and equips America’s current and future career creators for entrepreneurial success. Through mentorship, small business development, educational trade resources, and knowledge-sharing experiences, the AIC strives to support career creators at every stage of the small business cycle. At the 2021 Influencer Marketing Awards, the AIC won ‘Best Industry Initiative.’ Learn more: https://www.americaninfluencercouncil...