Acronis CyberFit Summit 2022 - Digital Growth Strategies for MSPs
Digital marketing is about more than SEO and social media. In this Acronis #CyberFit Summit 2022 workshop, Acronis Senior Digital Media Manager Rita Buscher Kulis and Senior SEO Manager Petar Hristov taught some modern digital market techniques and provided tips on how to deploy them as a part of a successful MSP growth strategy — without busting your budget.
Rita Buscher Kulis - / ritab
Petar Hristov - /
00:00 Intro
01:12 Rita Buscher Kulis and Petar Hristov take the stage
04:30 Digital marketing: Platform, tactics and goals
05:39 Establishing your goals
13:06 Example of a content creation outline and execution plan
22:40 Structuring your website for success
34:10 How to use digital advertising
42:35 Optimizing your web pages
51:30 SEO techniques
53:00 Budget
1:00:33 Pay-per-click budget drainers
1:02:09 Additional tools and copywriting prompts
1:08:25 Q&A with the MSP audience
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