Acronis CyberFit Summit 2022 - Strategic Marketing for the Modern MSP
Service provider marketing is not social media, email or banner ads — those are tactics. Before MSPs spend their first dollar on marketing or advertising, the first step is to create a strategy based on the problems they solve for their customers, followed by measurable results. At the Acronis #CyberFit Summit 2022, Acronis Chief Marketing Officer Michael Callahan showed an audience of MSPs how to create a strategic plan that will grow their businesses without wasting money.
Michael Callahan - /
00:00 Intro
01:46 Michael Callahan takes the stage
03:03 What is a brand?
07:15 How to create a strong brand
11:10 The real steps to strategic marketing
15:01 Real-life customer problems
17:58 Conducting a competitive audit
21:25 Developing style, tone and design
32:16 Execute and measure
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