Digital Communication by Posts _ PIP Virtual Executive Talk of 10 May 2022
The services of postal operators are mostly related to physical items, letters and parcels. While physical letter mail has been drastically declining over the past two decades, packages and parcel volumes have been thriving, driven by the growth of eCommerce.
However, communication itself is not limited to physical channels. The reality is that communication can appear in many forms, and does it make sense to limit the postal role to physical items rather than “communication” in its broad sense.
This PIP Virtual Executive Talk covers
the role which postal operators can play in an omnichannel communication context
successful products which are provided by several posts
success criteria and use cases,
but also challenges and obstacles which need to be addressed
(Re-)watch our Virtual Executive Talk of 10 May 2022 with
Michael Rieder, Head of Trusted Interaction Products, Swiss Post
Morten Olesen, Market Director, e-Boks
Jasmin Scherllin, Product Manager, e-Brief, Austria Post
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