The Sidemen Are Building Netflix 2.0 | Sidemen CEO Victor Bengtsson
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Victor Bengtsson’s journey with Sidemen began with a single, unexpected interview, where instead of touting credentials, he cracked a joke that showed he understood their world. In this episode, Victor takes us through how he went from that first conversation to building Side+ in just 75 days, a challenge that became the blueprint for a new approach to content creation and distribution.
From the rush of their first subscriber to the groundbreaking decision to recruit a team of young, self-taught editors from Discord and Fortnite communities, Victor discusses the unconventional methods that fuelled their success. He reveals how the Sidemen’s speed and willingness to challenge the norms of traditional TV gave them an edge, creating content faster, cheaper, and with complete creative control.
This episode is a deep dive into the mindset, decisions, and strategies that allowed the Sidemen to compete with, and ultimately disrupt, the media giants. It’s a story about seizing control, challenging the status quo, and proving that speed and creativity can change the game.
0:00 Joining the Sidemen
1:48 Building a Platform in 75 Days
5:08 Human First, Not Digital First
9:29 Why Netflix Came Calling
12:44 “Offensive on Purpose”
17:58 The Future of TV
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Step inside the moments that shaped the world’s biggest brands in The Room Where It Happened, a brand-new podcast hosted by Jake Humphrey.
Each episode sees the guest take us back inside a room and a moment that changed the course of their careers. With unprecedented insight on the pivotal decisions, unexpected turns, and behind-the-scenes moments that propelled companies to global recognition - and the lessons learned along the way from the people who were right in the middle of it all.
The Room Where It Happened is your front-row seat to the conversations that shaped history, offering a rare glimpse into the defining moments of top entrepreneurs and industry leaders.
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