How an Unknown Sportswear Brand Landed Red Bull & McLaren | Castore
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How does a £20,000 family loan turn into a £300 million global brand? For Tom Beahon, it all began with his parents remortgaging their home to support him and his brother’s dream of creating Castore. That early sacrifice sparked a relentless drive to succeed and made failure not an option.
Tom Beahon takes us through the early hustle, from hiding in train toilets to avoid paying fares, to camping in magazine office lobbies to get meetings. He talks about the struggles of paying himself and his brother just £1,000 a month for three years while building the business and how their £2 million partnership with Andy Murray gave Castore the credibility and authority to secure international partnerships with Premier League teams and Formula One.
00:00 Why So Many Sportswear Brands Fail
01:03 Youth, Naivety & Relentless Resilience
04:04 The £20K Loan & First Factory in Portugal
07:25 Hiding on Trains & Hustling Editors
09:30 The First Order & Building Relationships
15:14 £1K a Month & Living in Fear
17:27 The First Fundraise (£2M)
25:08 The Andy Murray Gamble
27:46 Murray’s Retirement Announcement Moment
33:39 Choosing the Right Sports Teams
41:52 Learning the Game as You Scale
44:00 The Shirt Controversy & Public Backlash
50:08 Lessons From Failure
53:40 The Loneliness of Being a Founder
57:14 Investors, Control & Hard Truths
1:01:46 The Big Vision for Castore
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Step inside the moments that shaped the world’s biggest brands in The Room Where It Happened, a brand-new podcast hosted by Jake Humphrey.
Each episode sees the guest take us back inside a room and a moment that changed the course of their careers. With unprecedented insight on the pivotal decisions, unexpected turns, and behind-the-scenes moments that propelled companies to global recognition - and the lessons learned along the way from the people who were right in the middle of it all.
The Room Where It Happened is your front-row seat to the conversations that shaped history, offering a rare glimpse into the defining moments of top entrepreneurs and industry leaders.
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