Why You Can’t Gain Followers in 2026 | Joe Wicks’ Social Media Masterclass
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Joe Wicks built a multi-million-pound empire on a £147 workout plan, creating a cash-rich, self-funded business with no investors.
In this episode, Joe shares the journey that led to his success, from launching his first PDF to building a brand rooted in purpose over profit. He also reveals the brutal truth about today’s market, admitting that starting his career now would be “impossible” due to the changing dynamics of social media and the death of organic reach.
Joe explains how the perfect storm of social media timing (2012-2014) helped him reach millions with no paid ads and how the algorithm shift has made building an audience exponentially harder. Despite the challenges, Joe remains focused on his mission, choosing legacy over fame and prioritising his values over monetisation.
0:00 Jake’s inspiration
2:45 When it became a business
5:31 The product that changed everything
7:37 Why free content still matters
9:47 Trust over clickbait
13:59 The documentary backlash
25:25 How social media changed
31:18 Risk, growth, and entrepreneurship
40:38 Reaching the people who need it most
42:42 Family over fame
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Step inside the moments that shaped the world’s biggest brands in The Room Where It Happened, a brand-new podcast hosted by Jake Humphrey.
Each episode sees the guest take us back inside a room and a moment that changed the course of their careers. With unprecedented insight on the pivotal decisions, unexpected turns, and behind-the-scenes moments that propelled companies to global recognition - and the lessons learned along the way from the people who were right in the middle of it all.
The Room Where It Happened is your front-row seat to the conversations that shaped history, offering a rare glimpse into the defining moments of top entrepreneurs and industry leaders.
#JakeHumphrey #business #highperformance