Why the Founder SHOULDN'T Be the CEO - George Heaton
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What happens when the brand you built no longer feels like yours? Co-Founder of Represent, George Heaton found out the hard way.
Represent is one of the most influential names in UK streetwear — but that success came after a brutal reckoning. At the height of its visibility, George looked in the mirror and realised: the brand had lost its identity. Fashion weeks, catwalks, and industry approval had pulled them off course. The community that built them? Forgotten.
So they stopped everything. Scrapped the shows. Went back to basics — and rebuilt from the concrete floor up.
In this episode, George shares how losing your way can be the best thing for your brand, why hype can’t replace authenticity, and how the boldest move in fashion is staying true to who you are.
It’s about rejecting the noise, returning to your DNA, and building a brand with purpose.
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Step inside the moments that shaped the world’s biggest brands in The Room Where It Happened, a brand-new podcast hosted by Jake Humphrey.
Each episode sees the guest take us back inside a room and a moment that changed the course of their careers. With unprecedented insight on the pivotal decisions, unexpected turns, and behind-the-scenes moments that propelled companies to global recognition - and the lessons learned along the way from the people who were right in the middle of it all.
The Room Where It Happened is your front-row seat to the conversations that shaped history, offering a rare glimpse into the defining moments of top entrepreneurs and industry leaders.
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