IHC Webservice Platform Usage (2021)
From Haensel AMS we are happy to announce the launch of IHC Attribution web service platform:
https://ihc-attribution.com/.
The web service offers advanced attribution as a service using the IHC attribution model, which is based on three customer interaction stages (Initializer, Holder and Closer). This way you’ll be able to evaluate the performance of your marketing activities across those stages, which are representing awareness, product orientation and action (or checkout).
Using those attribution results, marketers are able to evaluate and optimize their marketing activities. You might see that certain channels and campaigns are especially strong in terms of attracting new customers while others have their strength more in terms of finalizing conversions.
0:00 Introduction
0:14 What is IHC attribution?
0:37 What is the IHC web service?
1:06 First steps into the IHC platform
1:30 Parameter training page and data test upload
2:57 IHC parameters from a data test
4:00 Computing and visualizing IHC results
5:22 Closure
You can find more information on the IHC Attribution model here:
https://ihc-attribution.com/ihc-attri...
Also, you can try the IHC web service for free here:
https://ihc-attribution.com/
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Got a question on the topic? Please mention it in the comments section.
Or for more information, please write us at [email protected]. We are happy to talk further with you.