How is ITP impacting Marketing? How Server-side tracking can help?
Do you know what is ITP (intelligent tracking prevention)? In this webinar we’ll analyze the two ways of event tracking: Client-side and server-side tracking, and we’ll also check on some statistics on the impact of ITP. Check the video to discover which is the best option for an optimal data collection in order to build good customer journeys.
00:00 Internal tracking prevention and how server-side can help us
00:24 Client-side and Server-side tracking explained
03:43 CST and SST seen from another view
06:45 Different client-site tracking issues and statistics
11:30 Conclusion
🎓 Check our previous webinars:
Advanced Multi-Touch Attribution—IHC Attribution (1x01):
https://bit.ly/3muSoFI
Event Data Tracking (1x02):
https://bit.ly/3dMfVxL
Basic IHC Attribution Insights (1x03):
https://bit.ly/3rYLGJf
Campaign Evaluation based on IHC Attribution Insights (1x04):
https://bit.ly/3ezS5Xj
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Keywords:
itp marketing, itp digital marketing, server-side tracking