Web tracking explained - impact of ITP and how Server-side tracking can help
Do you know how ITP (intelligent tracking prevention) is exactly affecting your tracking data and hence your customer journey analytics? We’ll go over how event tracking actually works: Client-side and server-side tracking, and also how they are impacted by ITP. Which are the benefits of each of the tracking options? Find it out in this video.
Chapters:
0:00 Intro
0:15 What is client-side tracking?
1:25 What makes client-side tracking unreliable?
2:00 What is ITP exactly doing?
2:48 What does this mean for our data analysis?
4:00 How can server-side tracking help us?
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Keywords:
ITP, intelligent tracking prevention, server-side tracking, event tracking, customer journey tracking