Web tracking explained ‐ What is User-Matching and why is important
Do you know what is User-Matching? Find it out in this video and discover why it's crucial for proper web tracking. We'll go over in which cases User-Matching is important and explain you our approach to User-Matching which helps you better identify different touchpoints of your customers. Find out in this video.
Chapters:
0:00 Intro
0:22 What is User-Matching?
0:36 Example Scenario
1:02 Our Approach to User-Matching
2:25 Database Output
2:48 Outro
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Keywords:
User-Matching, Web Tracking, ITP, multi touch attribution, Cookies