What is Page RPM? How to Increase Page RPM? | Publift
In this episode, we cover what page RPM is and how to increase it. Page RPM is a formula used to gauge the revenue generated by a web page. Because it is essentially the same as eCPM, which stands for “effective cost per mille”, Google uses the terms interchangeably.
One of the key metrics publishers can monitor and influence is their page RPM. It’s an important metric to detect issues with ad effectiveness as well.
🧠 MORE RESOURCES
👉 Get 7 more tips to increase your page RPM | https://www.publift.com/blog/how-can-...
👉 CPM vs RPM: The Differences Publishers Should Know | https://www.publift.com/blog/cpm-vs-rpm
💬 Talk to us today | https://www.publift.com/lets-talk
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📕 Video chapters if you'd like to skip through
00:00 - Intro
00:30 - What is page RPM
00:57 - What influences page RPM
01:52 - Why does page RPM change?
02:49 - How to increase page RPM?
03:15 - #1 Focus on your content quality
03:40 - #2 Increase site speed and fix technical issues
04:05 - #3 Increase ad viewability
04:59 - #4 Use header bidding
05:32 - Outro
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