Layout Teardown: Episode 1 - How Dailymail’s Outrageous Ads Make So Much Money
Layout Teardown is a video series where Ben and Brock breakdown the ad strategy and website layout of popular publishers. In this week's episode, we're taking a look at the Daily Mail, a popular news tabloid website in the UK, US, and Australia. Ben and Brock talk through the reasons behind Daily Mail's page RPM strategy, the advertising layout on desktop on mobile, and their ad loading setup.
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📕 Video chapters if you'd like to skip through
00:00 - Intro
00:26 - Overview of Daily Mail
01:40 - Ad strategy of Daily Mail
02:26 - Desktop layout & traffic breakdown
04:30 - Core Web Vitals
05:29 - Ad refresh
05:53 - Network partners stack
06:18 - Outstream player unit
08:19 - Billboard unit
10:20 - Rail units
12:30 - Sidebar unit, multi size
14:10 - Publift's mini scroller unit
14:40 - In content units
16:58 - Infinite scroll
17:24 - Outbrain unit
19:18 - Ad loading
25:15 - Publift's Adaptive tag
27:44 - Mobile layout
27:51 - Video player
28:16 - Interscroller
29:22 - Swipe for next story feature
29:40 - In content units
32:10 - Mobile analytics
33:07 - Outro
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🔎 Get your own layout teardown
Reach out to us here and quote "LTDailyMail" in the "How can we help" section: https://www.publift.com/lets-talk
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⬇️ Download "AdWizard" Chrome Extension! ⬇️
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🧠 MORE RESOURCES
👉 Ad Placement Strategies | https://www.publift.com/blog/improvin...
👉 What is Programmatic Advertising | https://www.publift.com/adteach/what-...
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Best Mobile ad networks | https://www.publift.com/blog/best-mob...
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