Become Visible via Building Relationships
So would you say that you're marketing or networking stack is mostly reliant on events, webinars and everything related to networking and less like traditional demand generation, like Facebook ads and stuff like that? Like more people to people.
Yeah, probably. Because I think everything builds off connection. And that human interaction. And I think that's what a lot of us are missing these days is that whole human interaction and connection. So you can't talk about people's past times when you're looking at a Facebook ad, but we could talk anything about personal to professional, all in the same conversation in a matter of a few minutes.
I think it's making those relationships in enhancing them. Because we may not, for example, have something in common professionally. We may have something common personally. And then I think that still fields relationships. So the next time you're talking to somebody else down the street who may need support on this marketing piece, you could say, well, Hey, I just have this great conversation with Kira. She would be great for your organization. Are great to have a conversation over coffee. Can I do a virtual introduction?
Watch the full episode here: • Building Relationships Throughout. Elevate...