Why Custom CRM?
#19 episode of the Tachless Show with Kira Tchernikovsky. Show about people who succeed by doing things differently.
Jamie Allan shares views on why some businesses might choose to build a custom CRM at the age of the platforms economy.
For a business to grow, a strong relationship between the company and its customers needs to be built. Naturally, as the business grows and the number of customers increases, it becomes difficult to manage their data. That is where CRM – Customer Relationships Management systems - come in.
CRM humanizes the relationship between the business and the customers by tracking potential customers engagements and ensuring they receive timely notifications. The closer the relationship, the more amazed the customers are and the more the outcome is. CRM creates customer loyalty and retention, which is essential for any company’s revenue increase.
-- Custom CRM is fit for purpose --
Since custom CRM is built from scratch by in-house software developers or a contracted development team, it is made to the exact specs of the company hence increasing the competence of its users by not demanding them to go around external or wasting time customizing off the shelf system to fit the way they work. There are custom CRMs for every business. It is a matter of the size of the company and the type of customers.
-- Custom CRM satisfies customer needs --
In CRM, it must match the client’s workflow. 80% of businesses come from 20% of customers. When you find the best custom CRM for your business, you start building relationships with your customers, you gain knowledge about them, and you will never miss a call again. For custom CRM each user gets the workflow that helps them get value out of their business independently built. Most clients who bought the system do not utilize it well because they do not understand what it needs to do for their specific business.
-- Custom CRM system is easy to maintain --
An example of a custom CRM might be one built on WordPress platform. WordPress is a very established website platform, therefore you can trust the CRM system that is built on WordPress engine. You can manage the customers coming in, track it and see how the conversations come quickly. You can use google analytics.
Conclusion
For a business to grow, a CRM is required to close the gap between the business and the customers. Custom CRM can be the best because it fit the specific needs of the company. It is fit for purpose, satisfies customer needs, and it is easy to maintain.
** My Guest **
Jamie Allan
https://jamie-allan.com/
/ jamieallan1