Branding: Does Size Matter?
Is a strong brand only for big companies with big budgets? The answer is no. Whether you’re a big global business, or a small local independent, B2B or B2C, a strong brand is achievable and can be one of your most valuable assets to drive profit and growth. In this session, using practical examples we’ll unpack the principles of brand building, and walk through some simple tools and frameworks for thinking that can be put to work straight away… regardless of your size.
Andy Cridland is a brand and marketing professional with over 20 years of experience working both client and agency side. Over the years he’s worked with some of the world’s largest brands, and some of the scrappiest, brilliant start-ups and independents. Accredited IPA, published writer and currently Director of Global Brand Strategy and Planning at BlackRock.