Finding Your Brand Voice
These days people don’t just care about what you sell – they care about what you’re like. Whether or not they're drawn to the personality behind your brand is a huge factor in their buying decisions. And the way you speak to potential customers is one of the main indicators of that personality. But when it comes to designing a PR campaign most businesses only think about what they're saying, not how they're saying it. They focus on their message but forget about their voice.
So join us for the latest webinar in our 'PR on demand' series, where Bethany Joy will be helping us review and develop our brand language. We'll look at exactly what a brand voice is (and isn't), learn from some practical examples (the good, the bad, and the ugly), and go through the key steps it takes to find and develop your brand's voice.
Find out more about Bethany: https://bethanyjoy.co.uk/
Find out more about our CIPR courses: https://www.oxfordcollegeofmarketing....