Confident Copywriting for PR Professionals
The rise of content has arguably made feature writing the copywriting style which is most in demand for PR practitioners writing for both owned and earned media. But whilst press release writing is widely taught and carefully studied, employers and career entrants often assume that feature style is something everyone can ‘just do’ – and then are disappointed by the results.
Feature style can LOOK easy because it’s short and in a chatty style. In reality though, it depends on a number of key underlying structures and principles for its success, every bit as much as press release style does. This webinar gives a brief and practical introduction to mastering the basics of writing in feature style. By the end of the session, you should feel more confident about tackling content writing briefs and be ready to find your own ‘Feature Voice’.