How Marketers Can Drive Sustainability
There has been an explosion of interest in sustainability. Over $30 trillion has now poured into sustainable companies from investors. Governments around the world are laying out decarbonization targets, companies like Unilever are demanding much more action from their suppliers and the younger “Greta Generation” of consumers are growing up.
Yet where is marketing in all this? Change is being driven by CEOs, finance, procurement, the supply chain function and new Chief Sustainability Officers, but rarely marketing.
The truth is that marketers can play a massive role in saving the planet. They need to stop being seen as the greenwashing, purpose exploiters of the past and act more as the leaders of real sustainable change in their business.
In this webinar, Edmund Bradford explores how marketers can move from the edge to centre-stage in building real sustainable companies built on “good growth brands".