The Ultimate 2025 Technical Audit, and How to Present - Gerry White | SnS Antalya 2025
Are your technical audits just long lists of "broken" things that developers immediately ignore? In this insightful session, Gerry White, SEO Consultant at Dergal.co.uk, unpacks the reality of modern technical SEO audits—moving away from generic checklists to high-impact, prioritized strategies that actually get implemented.
🔍 What You’ll Learn:
✅ The "Browse" Method: How to uncover critical issues using Chrome Dev Tools and bookmarklets before ever running a crawl.
✅ Advanced Screaming Frog Setup: Tips for using APIs, excluding crawl traps, and using custom extraction (XPath) to find "out of stock" or "no products found" issues.
✅ Template-Based Fixing: How to identify and repair pattern-based errors across 3-4 core templates instead of reporting thousands of individual URL errors.
✅ Reporting That Works: How to ditch the 100-page PDF in favor of slide decks and dynamic Google Sheets that verify fixes in real-time.
📌 Whether you’re an SEO Consultant, Agency Owner, or In-house Marketer, this talk will equip you with a streamlined framework to conduct comprehensive audits that drive real business value and developer cooperation.
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