AI, GEO & Content in E-Commerce: Rewriting Search Rules | Panel Discussion | SnS Antalya 2025 [TR]
Is the rapid rise of AI and Generative Engine Optimization (GEO) signaling the end of traditional SEO, or is it just the beginning of a new digital era? In this insightful panel discussion, Serbay Arda Ayzit, alongside industry leaders Tugce Durmusoglu, Defne Babat, and Ahmet Durmusoglu, unpacks the seismic shifts in search, content strategy, and the practical application of AI in e-commerce.
🔍 What You’ll Learn:
✅ How to transition from traditional SEO to Generative Engine Optimization (GEO) by prioritizing brand mentions and cultural nuance over old-school backlinks.
✅ Real-world case studies: How leading brand Karaca increased search performance by 5x using AI-powered shopping assistants and LLM integration.
✅ The future of content creation: Why a ""Hybrid"" model (AI speed + Human touch) is essential for maintaining quality and relevance.
✅ Proven strategies to leverage AI automation in Google and Meta ads to drastically improve ROAS and operational efficiency.
📌 Whether you’re an SEO Specialist, an E-commerce Executive, or a Digital Marketing Strategist, this panel discussion will equip you with the roadmap to survive and thrive in the age of AI-driven search!
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🔗 Connect with speakers on LinkedIn:
🔹 Serbay Arda Ayzit: / serbayardaayzit
🔹 Tugce Durmusoglu: / tugcedurmusoglu
🔹 Defne Babat: / defne-babat-4bb466178
🔹 Ahmet Durmusoglu: / ahmetdurmusoglu
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