SnS Salon Invite-Only Retreat: What We Learned in Search | Marriott Executive Apartments Antalya
What happens when senior SEO practitioners step away from stages, slide decks, and hot takes - and spend five days working through real problems together?
This video captures the thinking, debates, and conclusions from SnS Salon: 2025 Insights – What We Learned in Search, an invite-only retreat held in Antalya between 22 and 26 November 2025, at Marriott Executive Apartments Antalya.
The Salon brought together a small, trusted group of experienced practitioners — Tamara Novitović, Giulia Panozzo, Begüm Kaya, Yağmur Şimşek, Mert Oğuz, and Onur Zeybek — to pressure-test what really worked in 2025, what quietly stopped working, and what we’re carrying into 2026.
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This video is a distilled view of how strategic SEO is evolving.
In this video, you’ll hear about:
Why obsessive meta-tag optimisation and keyword density audits are being deprioritised
What actually kept working across industries, markets, and algorithm updates
How AI delivers real leverage when used for analysis, code, and systems — not content spam
Why traditional forecasting is breaking — and what “visibility” really means now
The growing importance of ethics, disclosure, and trust in AI-assisted content
Why soft skills, confidence, and stakeholder education are becoming core SEO capabilities
This conversation reflects a bigger shift: SEO is no longer about fixing pages. It’s about owning how brands show up across search, AI systems, and communities — and having the strategic judgment to steer that presence.
SnS Salon’s invite-only retreat insights report sharing real-world SEO lessons from 2025, shaped by senior practitioners, real client environments, and strategic decision-making. Download the full article: https://searchnstuff.co.uk/sns-salon-...
If you’re working in SEO, growth, product, or digital strategy — this report is designed to be something you come back to when the next update hits, not something you skim once and forget.