From RAG to Riches - Mark Williams-Cook | SnS Antalya 2025
Is your traditional keyword research strategy obsolete in the age of AI? In this insightful session, Mark Williams-Cook, Digital Marketing Director @ Candour, unpacks the critical shift from standard SEO to optimizing for Large Language Models (LLMs) and explains how to reverse-engineer the "grounding" process to influence AI search results.
🔍 What You’ll Learn:
✅ Why traditional keyword lists are failing and how to enrich them with persona-based prompts.
✅ How to distinguish between "in-model" answers and queries that trigger "Grounding" (real-time web searches).
✅ A step-by-step workflow to uncover the specific backend queries ChatGPT and Gemini use to verify facts.
✅ Tactics for ranking in AI answers by securing visibility on trusted third-party sites and review platforms.
📌 Whether you’re an SEO Professional, Content Strategist, or Digital Marketing Manager, this talk will equip you with a future-proof framework to dominate AI-generated search results!
👉 Subscribe to our channel for more expert insights on SEO, content marketing, and digital growth: / @searchnstuff
🔗 Connect with Mark Williams-Cook:
🔹 LinkedIn: / markseo
📱 Follow us for more updates:
🔗 Instagram: / searchnstuff
🐦 X (Twitter): https://x.com/searchandstuff
🌤️ Bluesky: https://bsky.app/profile/searchnstuff...
🔗 LinkedIn: / search-n-stuff
📢 Want to attend our next digital marketing conference? Check out our upcoming events: https://searchnstuff.co.uk/conferences/
#SEO #KeywordResearch #MarkWilliamsCook #AIsearch #GenerativeEngineOptimization #DigitalMarketing #ChatGPT #ContentStrategy #LLMs #SearchMarketing #MarketingTips #BusinessGrowth #DigitalMarketing #DigitalMarketingConference #seoConference #SnS #SearchnStuff