Write a consumer insight in 3 simple steps The 3 W's formula | MatShoreInnovation
#MatShoreInnovation #marketingeffectiveness #2minvideo
Write a consumer insight in 3 simple steps The 3 W's formula | MatShoreInnovation
Have you been asked to write a consumer insight? Need help on how that's done? This short video contains everything you need to be writing great inisghts in minutes!
Mat Shore is a world leading expert on Value Proposition and Insight Development. He's trained 35,000 people, in 27 countries over 20 years how to develop and use breakthrough insights in marketing and innovation. He's spoken on the subject in the boardrooms of some of the world's leading companies and his clients have an annual turnover exceeding $160 billion dollars.
In this video he covers:
Contents
0:00 - Intro - Why you need a consumer insight
0:32 - W number 1 - What?
1:08 - W number 2 - Why?
1:35 - W number 3 - Wow!
2:34 - Find out more
You can find out more about Mat Shore and his expert tips on insights at Matshore.com or subscribe to MatShoreInnovation on youtube