What is Maslow's Hierarchy of Needs - 2 Minute Marketing Tutorial
Who was Maslow and why is his Hierarchy of Needs so famous?
More importantly what does Maslow's pyramid have to do with the success of launching and communicating your products succesfully?
In this short 2 minute video Mat Shore will explain all about Maslow and his pyramid and why it's applied daily by millions of marketers and entrepreneurs around the world.
Mat Shore is a world leading expert on Value Proposition and Insight Development. He's trained 35,000 people, in 27 countries over 20 years how to develop and use breakthrough insights in marketing and innovation. He's spoken on the subject in the boardrooms of some of the world's leading companies and his clients have an annual turnover exceeding $160 billion dollars.
Other videos in this series include:
How to write a Value Proposition
How to write an Elevator Pitch
Why you need to narrow your target
How to write a consumer insight
How to create consumer segmentation
How to write a marketing plan
How to Build a Brand
and many many more useful concise tutorials
You can find out more about Mat at www.MatShore.com or subscribe to his channel MatShoreInnovation here on YouTube