Backlinks Are The #1 Ranking Factor In 2023
I know everyone says content is the #1 ranking factor, and I have as well, but backlinks are the number 1 SEO ranking factor today.
Sure, you need a website, great content, and technical SEO helps, but of the factors that SEOs can directly influence, backlinks are the most meaningful. They build authority faster than anything else you can do as an SEO, and they are completely underutilized by countless SEO's.
Ultimately Traffic is king online, and it takes content + backlinks to get a lot of it.
Backlinks are the secret weapon, the unfair advantage, and the key to long-term rankings for a website. And yes, I know guys who say they rank content with no backlinks, and I’ve seen it for low-volume keywords, but how much better would these websites rank with proper backlinks? About a million times better.
With the onslaught of AI content and Google search changes, backlinks are only going to become more important as a ranking factor. If you want to stay ahead in digital marketing, you need to be backlinking your websites, and I am not just talking about guest posts and Niche edits, but citations, foundation links, and even social profile links help to build the authority or trust that we need.
Start building authority for you and your brand today. Create a meaningful gap between you and the competition for a long-term return on your investment with quality backlinks.
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