Guest Posting or guest blogging is a practice of backlink building that includes trading 3rd party websites content for a link. As content is expensive and time-consuming to create, many blog owners will accept this transaction. But some prefer monetary rewards or only backlink trades.
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The advantage of guest posts is that they appear very natural to search engines as they prefer—outbound linking and sharing amongst websites. Most SEO training even recommends this process for content marketing.
Ideally, a guest post will match your niche or at least have a category or content pertaining to your website's niche.
Acquiring niche edits is the same as broken link building or niche edits. It takes time, a lot of emails, and scraping the web for new 3rd party websites to form relationships with.
A good rule of thumb is to mix guest posts with niche edits to add more power to your backlinking efforts.
The most asked question about guest posting is how many should I use?
The number very much depends on you! I often hit websites under management in moderately competitive local environments with 8-12 per month. For difficult competitors or densely populated areas, this increases drastically depending on the backlink gap between you and your target competitors.
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