Understanding Value Exchange Models
Do you understand your value exchange model? The economic value of a software-enabled solution is the benefits a customer receives less their costs. How a customer exchanges money for this value represents a critical design decision for product leaders with substantial, long-term implications for their underlying technical and business architectures as well as the sustainability of their solution.
Are you curious how your value exchange model directly influences the profitability of your business model?
In the next installment of his Maximize Your Software Profits webinar series: "Understanding Value Exchange Models", Carlton Nettleton explores:
The 6 patterns describing how value can be exchanged between customers and producers of software-enabled solutions
The Profit Implications of Value Exchange: (Including Usage, Software Architecture, and In-License Agreements)
#profit #value #scaledagileframework #profitstreams
0:00 Introduction
8:45 What is Value?
12:06 Dimension & Magnitude Framework
16:15 What is Value Exchange?
21:33 Profit Stream Canvas
23:49 7 Value Exchange Models
32:15 Conclusion and Q&A