Why Arguing About Who Owns Pricing Models is the Wrong Argument
One argument that often creates dysfunctional relationships between product marketing and product management is “Who owns pricing”. In this talk recorded live, Melissa Reeve and Luke Hohmann will discuss why arguing for ownership of pricing model decisions is less important than creating an environment of stewardship using the Profit Stream™ canvas. Companies can use a common set of principles and practices to create sustainable profits.
During the Session Luke & Melissa will explore:
– How to shift toward a mindset of stewardship
– How the Profit Stream™ Canvas facilitates a way to visualize and collaborate around pricing decisions
– How a mindset grounded in principles and practices can anchor pricing decisions
#profitstreams #pricingmodel #softwareprofitstreams
0:00 Introduction
2:37 Challenges in Pricing and Packaging
5:25 Reframing Pricing and Packaging as a Systems Challenge
16:15 Profit Stream Canvas
20:13 Who Should "Own" the System?
31:21 Discussion and Conclusion