Business Skills: Branding and Marketing
Broward Cultural Division presents: Business Skills for the Modern Creator, an online series taught by leading arts practitioners and industry professionals to teach artists how to make their creative passion a successful career.
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Part 1: Developing a Brand
Brands influence customers’ decisions every day. Learn how to harness that power by building your brand as an artist with marketing strategist Resnick Hampton of Yeahmon Marketing.
Part 2: Building a Marketing Plan
Artists will learn the essential elements for a successful marketing plan, explore ways it can be leveraged to target specific markets and review sample plans to start building their own marketing plan with arts journalist Nicole Martinez, founder and director of Culture Conductor. Starts at 1:30:02.
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For more information and resources for artists, follow the Cultural Division on Facebook and Instagram at @BrowardArts or visit Broward.org/Arts.
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Produced by Broward Cultural Division
Hosted by Art Hive Magazine
Special thanks to Resnick Hampton and Nicole Martinez