Business Skills for Creatives: Financial Strategies Post-Pandemic
Broward Cultural Division’s award-winning series for artists is back with all-new workshops. On Saturdays at 10:30AM, learn from industry professionals how to turn your creativity into a successful business in Business Skills for Creatives 2.0.
Session 2: Financial Strategies Post-Pandemic
The COVID-19 pandemic forced artists to rethink the way they made their income. In this workshop, Elaine Grogan Luttrull with Minerva Financial Arts will provide an overview of the financial implications of the COVID-19 pandemic, including strategies artists can implement for coping with ongoing uncertainty. The session will guide artists in redefining their creative value, identify opportunities, and budgeting for new and uncertain expenses, including taxes.
Access a free fillable workbook: https://bit.ly/BizSkillsWorkbook
LESSON BREAKDOWN:
In this session Elaine will teach artists how to Re-define Creative Value, Brainstorm Portfolio Careers, and Identify New Expenses.
Section 1: Explain "What Do You Do?" 11:33
Defining what a "Unique Value Proposition" is and how to write your own 12:54
Where to use your Unique Value Proposition when applying for funding or meeting funders 23:44
Summary and action steps 34:14
Section 2: How can you monetize what you do 35:13
Developing a Portfolio Career 36:04
Find ways to support your goals through "supporting roles" 38:32
See the different ways artists get paid 47:58
Hear examples of how "supporting roles" work 55:03
Summary and action steps 1:08:22
Section 3: How much being an artist costs 1:08:50
How much it realistically costs you to exist as a human 1:09:42
How much does it cost to run a creative business 1:10:51
See common forgotten costs 1:11:22
Learn how much you should set aside for taxes 1:13:02
Learn how much you should set aside for savings 1:16:11
Summary and action steps 1:21:21
About the speaker:
Elaine Grogan Luttrull, CPA-PFS, AFC® is the founder of Minerva Financial Arts, a company devoted to building financial literacy and empowerment in creative individuals and organizations. She teaches at the Columbus College of Art & Design and was formerly Director of Financial Analysis for The Juilliard School and part of the Transaction Advisory Services practice of Ernst & Young in New York. She is the author of Arts & Numbers: A Financial Guide for Artists, Writers, Performers and Other Members of the Creative Class.