Email Deliverability MYTHS DEBUNKED
Let's debunk common email deliverability myths so you can learn how to optimize your campaigns for better results. In this video, we'll provide you with actionable tips to enhance your email deliverability.
Key takeaways:
Links, images, and HTML: Understand how these elements impact spam filters and how to use them effectively.
Click tracking: Learn the best practices for tracking clicks without harming your sender reputation.
Outreach tools: Discover why sales engagement platforms don't negatively affect deliverability.
Email service providers: Understand the role of providers like Mailgun and Sendgrid in email deliverability.
Low conversion rates: Learn the real cause of bad deliverability and how to address it.
Timestamps
00:00 - Intro
00:42 - Should You Put Links, Images, or HTML in Your Email?
01:19 - Example Links You Should Include
02:00 - Siiiiuuuuuu
02:21 - Does Click-Tracking Flag You as Spam?
02:34 - Creating a Subdomain
02:46 - Can Outreach Tools Tank Your Deliverability?
03:24 - Do Mailgun and Sendgrid Let You Bypass Sender Requirements?
03:47 - Are Low Conversion Rates a Result of Bad Deliverability?
04:15 - 3 Questions to Diagnose Poor Outbound Performance
04:45 - Outro
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