How to create powerful landing pages l Shopify App
1. What is a landing page?
The landing page, as its name suggests, is the page on which a customer lands directly after clicking on a link.Sometimes known as a "lead capture page","single property page", "static page", "squeeze page" or a "destination page", concretely, a landing page is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email or an online advertisement. The landing page is an essential marketing tool that must be carefully thought out and developed.
The call to action can be implemented on different channels:
Social networks
Search engine results (SEA or SEO)
Emailing
Blog posts or other pages
2. Why create a landing page for my store?
Let's take a look at why it's a big plus to focus on, and why it's a great marketing tool → Landing pages have all sorts of qualities:
It is the conversion asset for your inbound marketing
It is the step not to be missed in your acquisition strategy
It is the best tool to transform your prospects into customers
a) Announce the opening of your online store with a pre-launch page
b) Promote a product or a new collection on the homepage
c) Promote a product category for a special occasion
3. What are the ingredients of a landing page that converts?
To ensure you create a landing page that converts, you'll need to keep in mind some must-haves. Here are five of them:
Set a goal for your landing page
Have a relevant landing page
Provide consistent and compelling content
Add call-to-action buttons to your landing page
Highlight your customers' feedback
4. Which applications Shopify should you use to create your landing pages?
Two apps available on the Shopify App store at the moment, and the last one which is on hold but available soon!
PageFly ➡️ https://apps.shopify.com/pagefly
Shogun ➡️ https://apps.shopify.com/shogun
GemPages Page Builder & Funnel ➡️ https://gempages.net/
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CHAPTERS OF THIS VIDEO
0:00 Welcome
0:47 1. What is a landing page?
2:08 2. Why create a landing page for my store?
2:52 1/ Announce the opening of your online store with a pre-launch page
3:24 2/ Promote a product or a new collection on the homepage
4:52 3/ Promote a product category for a special occasion
6:00 3. What are the ingredients of a landing page that converts?
8:25 4. Shopify App to build landing pages
10:30 Get in touch
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