How to do Market Research efficiently l Tools & Ressources
How to conduct an effective market research?
TOOLS & RESSOURCES
🚀 Facebook audience insight ➡️ / audience-insights
🚀 Google Forms ➡️ https://www.google.com/intl/en-GB/for...
🚀 SurveyMonkey ➡️ https://www.surveymonkey.co.uk/
🚀 Google's Keyword Planner ➡️ https://ads.google.com/home/tools/key...
🚀 Semrush ➡️ https://www.semrush.com/
🚀 Ubersuggest ➡️ https://neilpatel.com/ubersuggest/
🚀 Google Trends ➡️ https://trends.google.com/trends/
Market research requires a look at 3 bigs pillars :
➡️ Industry data
In general by analyzing statistics and trends related to business regulations in your industry.
➡️ Consumer behavior data:
By analyzing statistics and trends related to consumer behavior in general in your industry and more specifically in retail outlets.
And also demographic data that will allow you to segment your audience into targeted groups and sell more effectively.
➡️ Positioning your company:
Namely the analysis of the existing demand for your products.
And of course the added value of your products within the company as well as the weaknesses that might exist. In other words, the analysis of its strengths and weaknesses, whether internal or external.
Understanding that the research process never stops is the key to successful online retail market research. Trends change regularly and evolve, so to succeed and ensure the long-term success of your business, it is essential not to rest on your laurels and to be in a state of near perpetual study of your niche. Since a market can change, follow-up work is necessary in order to always stay one step ahead.
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CHAPTERS OF THIS VIDEO
0:00 Intro
2:00 1. What is market research
3:23 Primary study
3:42 Secondary study
4:21 2. The importance of market research
5:14 3. When to conduct your market research
6:23 4. How to do a market study
7:02 The different ways to collect the data
8:00 3 pillars to guide your market research
8:52 Mistakes not to be made again
10:00 5. Tools & ressources
12:40 An exercice that never stops!
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